Mumbai, January 30, 2026 — One of the city’s most nostalgic landmarks — the iconic Parle-G biscuit factory in Vile Parle East — is set to be demolished as part of a major commercial redevelopment project, bringing an end to an era deeply etched in the memories of generations of Mumbaikars.
The State Environment Impact Assessment Authority (SEIAA) has granted partial environmental clearance for the demolition of 21 aging structures on the historic factory site, clearing the way for a transformation of the 13.45-acre property into a modern commercial complex.
Parle Products had submitted redevelopment plans in mid-2025 to the Municipal Corporation of Greater Mumbai (MCGM), triggering a process that will see the beloved landmark replaced by office spaces, retail areas, restaurants, and parking facilities spread across multiple buildings. The redevelopment plan is estimated at around ₹3,961 crore, reflecting the premium value of land in the city’s real estate market.
Though production at the Vile Parle factory ceased years ago, its lingering presence and the memories of its aroma have remained a symbol of Mumbai’s industrial heritage for decades. Locals remember the factory not just as a production site but as a cultural icon intertwining with daily life and childhood recollections.
Supporters of the redevelopment argue the transformation aligns with Mumbai’s evolving urban landscape and economic priorities, while heritage advocates and nostalgic residents lament the loss of an emotional touchstone.
— Reported by Neha Jaiswal
